Job Summary
We are an inbound marketing training company that works with small to mid-sized businesses to grow their thought leadership and sales online. We do this through coaching services, inbound marketing agency services, online training, and in-person/virtual events.
We're looking for someone who can deliver customer success by facilitating the strategic direction of their website while educating and coaching each client throughout the process. You'd own a book of business with support from a project manager, design and development resources.
The right person can make data-driven, strategic decisions to solve for the end-user, and is passionate about teaching others how to do the same. You're a self-starter and understand what it takes to drive results through websites. You are able to look at any website and find areas to drive more conversions and/or improve the user experience.
Location: This is a remote position. However, a bonus if you're located within a commutable distance from our office in New Haven, CT.
Salary: $90,000 -$110,000 based on experience.
Requirements
Do you have at least 4-6 years of relevant web work experience in a client-facing role? (project management, user experience (UX) design, user interface (UI) design, content strategist, UX copywriter)
Do you enjoy teaching and coaching others?
Do you have strong knowledge of web analytics tools and the ability to analyze data?
Do you have experience with search engine optimization (SEO) and keyword research?
Do you have a solid understanding of design and knowledge of UX best practices?
Do you have any HubSpot Certifications?
Are you familiar with Growth-Driven Design principles?
Are you able to design, even if in a limited fashion?
Do you believe a website is never truly done?
Did you say "yes" to the questions above? You could be exactly who we're looking for!
In this role, you will:
Lead client calls.
Conduct client discovery to gather insight in order to make strategic decisions for the site based on company goals, competition, target audience, customer/sales history, goals for the new site, design, and UX requirements.
Educate clients on website strategy and train them throughout the process.
Work with the web team and sales team to scope and propose a full website redesign.
Continuously improve client websites by testing, analyzing, and iterating.
Coach/train clients on: how to review their data and reports so they can own their success long term, proper a/b testing, how to manage their site inside of HubSpot or Wordpress, and est practices to ensure their websites generate results after they stop working with us
Create: Recommendations to improve conversion rates and the user journey, user tests, user flows, A/B tests, value proposition maps, sitemaps, search engine optimization (SEO) and keyword research to write URLs and page titles, and page strategies
