Retention Marketing Manager

Job Summary

Data-driven and innovative, the full-time remote Retention Marketing Manager will lead lifecycle marketing strategies across both Kindred Bravely and Storq, focusing on increasing retention, maximizing customer lifetime value, and enhancing engagement through email, SMS, and direct mail channels.

Key responsibilities

• Own and drive the overarching retention strategy across key channels, ensuring cohesive and data-driven campaigns
• Utilize advanced data analytics to identify customer insights and opportunities for improving retention and loyalty
• Continuously improve campaign performance through advanced segmentation strategies, personalization, and A/B testing

Required qualifications

• Bachelor's degree in a related field (e.g., Marketing, Communications, Business)
• 5+ years of hands-on experience managing email, SMS, and loyalty programs in DTC eCommerce
• Team management experience
• Proficiency in Klaviyo, Shopify, and GA4
• Exceptional data analysis and Excel skills