Search Engine Marketing Lead
Job Summary
A company is looking for a Search Engine Marketing (SEM) Lead to join their Performance Marketing team.
Key Responsibilities
- Build, manage, and optimize SEM campaigns across Google Ads, Microsoft Ads, and Meta Ads platforms
- Conduct keyword research and competitor analysis to enhance campaign performance
- Collaborate with cross-functional teams to align SEM strategies with company goals
Required Qualifications
- Expertise in search engine marketing (SEM) and pay-per-click (PPC) marketing
- Proven success managing monthly budgets exceeding $1M
- Proficiency in Google Ads, Microsoft Ads, Meta Ads, and Google Analytics
- Experience with A/B testing and multivariate testing methodologies
- Strong analytical skills to measure and optimize campaign performance
COMPLETE JOB DESCRIPTION
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Company Overview
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