Senior ABM Manager
Job Summary
A company is looking for a Senior Manager of Account-Based Marketing (ABM) to lead and establish ABM initiatives.
Key Responsibilities
- Develop and implement a full-funnel ABM framework targeting high-value accounts
- Collaborate with sales leadership to prioritize and activate target accounts
- Design and execute personalized, multichannel ABM campaigns across various platforms
Required Qualifications
- 10+ years of B2B marketing experience, with at least 3+ years in ABM
- Experience establishing ABM programs from the ground up
- Familiarity with intent data platforms like 6sense
- Proficiency in Salesforce and marketing automation tools
- Strong organizational and project management skills
COMPLETE JOB DESCRIPTION
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