Senior Customer Lifecycle Marketing Manager

Job Summary

A company is looking for a Sr. Customer Lifecycle Marketing Manager to develop and execute lifecycle marketing strategies that enhance customer engagement and retention.

Key Responsibilities

• Design and implement customer lifecycle marketing strategies to drive engagement and revenue growth
• Analyze customer behavior and campaign performance to inform marketing strategies
• Collaborate with cross-functional teams to optimize the customer experience and manage communication content

Required Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred
• 5+ years of experience in customer lifecycle marketing or a similar field
• Strong analytical skills with experience in data-driven marketing tools
• Proven track record of successful campaign management and optimization
• Familiarity with customer journey mapping and segmentation strategies