Senior Demand Generation Manager

Job Summary

A company is looking for a Senior Demand Generation Manager to drive demand and generate qualified leads for virtual care services.

Key Responsibilities

• Own the strategy and execution of lead and demand generation marketing programs targeting enterprise account segments
• Utilize various tactics including paid media, email nurture, events, webinars, and content marketing
• Lead reporting and analysis on marketing programs to ensure alignment with goals and optimize based on data-driven insights

Required Qualifications

• 4+ years of demand generation marketing experience, ideally in healthcare services for enterprise-level accounts
• 4+ years of experience managing ad platforms and audience building
• Experience with CRM systems and lead management processes, with a focus on ABM tools
• Strong quantitative skills for analyzing marketing data and leveraging insights for decision-making