Senior Digital Marketing Manager

Job Summary

A company is looking for a Senior Paid Digital Marketing Manager to enhance and expand its paid digital marketing program.

Key Responsibilities

• Manage and optimize an annual strategy and execution roadmap for paid digital channels
• Execute and optimize campaigns across multiple channels in collaboration with agency and ad platform partners
• Implement measurement strategies and collaborate cross-functionally to analyze performance metrics and optimize campaigns

Required Qualifications

• 7+ years of hands-on marketing experience, with 3-5 years managing paid digital channels
• Experience in a SaaS business is preferred
• Bachelor's degree in Marketing, Business, or a related field
• Proven track record in paid digital, paid media, or growth marketing
• Understanding of media measurement methodologies (MTA, MMM, MMT)