Senior Lifecycle Marketing Manager
Location: Remote
Compensation: Salary
Staff Reviewed: Fri, Nov 22, 2024
This job expires in: 19 days
Job Summary
A company is looking for a Senior Lifecycle Marketing Manager to optimize the customer journey from acquisition through retention.
Key Responsibilities:
- Develop and implement a comprehensive lifecycle marketing strategy
- Lead the creation of onboarding programs and automated workflows for personalized outreach
- Utilize analytics tools to monitor performance and conduct A/B testing for optimization
Required Qualifications:
- 5-7+ years of experience in lifecycle, retention, or CRM marketing within a SaaS subscription company
- Proven track record of successful lifecycle marketing programs in a PLG funnel
- Deep understanding of SaaS metrics and subscription business models
- Proficiency with marketing automation platforms and data analysis tools
- Experience with tools such as Klaviyo, Appcues, Google Analytics, and Salesforce is a plus
COMPLETE JOB DESCRIPTION
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