Senior Manager, Digital Marketing
Job Summary
A company is looking for a Senior Manager, Digital Marketing & Campaigns to lead integrated marketing efforts aimed at driving pipeline and revenue growth.
Key Responsibilities
- Develop and execute integrated campaign strategies across various channels to drive demand generation
- Manage and optimize paid marketing channels, collaborating with external agencies to meet KPIs
- Analyze campaign performance and continuously optimize strategies based on data insights
Required Qualifications
- Bachelor's degree in Marketing, Business, or a related field; MBA is a plus
- 8+ years of experience in B2B demand generation, with at least 3 years managing integrated campaigns
- Proven success in driving pipeline and revenue through multi-channel marketing campaigns
- Expertise in paid media strategy and optimization, including Google Ads and LinkedIn Ads
- Strong understanding of marketing technology platforms, including Marketo and Salesforce
COMPLETE JOB DESCRIPTION
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