Senior Marketing Analyst
Location: Remote
Compensation: Salary
Staff Reviewed: Sat, Nov 23, 2024
This job expires in: 12 days
Job Summary
A company is looking for a Senior Marketing Analyst to enhance customer acquisition through data analysis.
Key Responsibilities
- Support marketing and growth stakeholders with data-centered decision-making by transforming data into performance metrics
- Manage analytics projects from requirements gathering to visualization of findings, collaborating with cross-functional teams
- Maintain data workflows and integrations to ensure accuracy and consistency in marketing insights
Required Qualifications
- Approximately 5 years of experience in a marketing analytics role, preferably in B2B SaaS
- Experience building or maintaining marketing analytics infrastructure
- Strong understanding of customer acquisition metrics such as CPM, CPC, and LTV
- Familiarity with marketing data aggregation, web analytics, and attribution
- Proficient with SQL, HubSpot, and Google Analytics 4
COMPLETE JOB DESCRIPTION
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