Senior User Acquisition Manager
Job Summary
A company is looking for a Senior User Acquisition Manager to plan, execute, and optimize mobile ad campaigns for user acquisition.
Key Responsibilities:
- Collaborate with the NA UA team to develop a user acquisition department
- Plan, launch, and manage campaigns on platforms like Facebook Ads and Google Ads
- Monitor key metrics and prepare performance reports to drive growth
Qualifications:
- 3+ years of experience in paid social advertising for mobile games
- Experience in testing strategies and targeting options in mobile advertising
- Strong understanding of the customer development lifecycle and LTV optimization
- Experience building Looker dashboards to measure results
- Good understanding of marketing attribution and proficiency in Excel
COMPLETE JOB DESCRIPTION
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