Job Summary
A digital marketing and advertising firm is in need of a Telecommute Paid Media Strategist.
Core Responsibilities of this position include:
- Identifying and proposing campaign opportunities, based on business, market, and industry insight
- Completing audience research and segmentation planning, selecting of channel mix, and outlining messaging strategy
- Setting business-level and campaign-level goals for campaign launches and outlining our approach to measuring success
Skills and Requirements Include:
- 3-5 years of relevant professional paid media experience
- Experience in several of the following channels and platforms
- Industries with a longer buying cycle, including B2B and healthcare
- Management of $1M+ annual media budgets
- Third-party tools for campaign launch, management, and reporting
- Developing detailed testing plans, including A/B and multi-variant testing
