User Marketing Manager
Job Summary
A company is looking for a User Marketing Manager to manage acquisition and retention for user marketing.
Key Responsibilities
- Create and optimize marketing strategies to grow user traffic and evaluation sessions
- Develop campaigns to attract first-time users and retain existing users
- Analyze marketing campaign performance to understand effectiveness and ROI
Required Qualifications
- 7+ years of relevant experience in buyer marketing, preferably in a Marketplace and/or B2B setting
- BA/BS degree with a strong academic record
- Proficiency with HubSpot, Excel, Salesforce, and advertising platforms
- Experience executing customer marketing plans in a digital marketplace
- Solid experience in project management skills
COMPLETE JOB DESCRIPTION
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