Job Summary
A software company is filling a position for a Virtual Marketing Analytics Manager.
Individual must be able to fulfill the following responsibilities:
- Building data templates to enable ongoing reporting of analysis and tracking of performance
- Establishing KPI goals and benchmarks for each individual channel
- Conducting weekly analysis of performance marketing channel spend and performance across all key metrics
Must meet the following requirements for consideration:
- Experience tracking performance of our SEO, AdWords, paid and organic social, and email channels
- Experience with visitor intelligence/behavior, tracking/tagging, and cohort analysis
- 4+ years analytics experience in Paid Search and other digital marketing channels (AdWords, paid social, app marketing, etc.)
- Experience setting up and managing Google Analytics from scratch
- Experience in web analytics requirements gathering, solution design, and implementation
- All other job requirements listed by the company
