Job Summary
A non-profit healthcare organization is in need of a Virtual Search Engine Marketing Specialist.
Candidates will be responsible for the following:
- Creating web landing pages for marketing campaigns
- Executing tests, collecting and analyzing data, identifying trends and insights, and providing updates to stakeholders
- Recommending changes to website architecture, content, linking, and other factors to improve search engine optimization
Qualifications for this position include:
- High school diploma or equivalent
- Eight years of professional experience in brand advertising, creating advertising materials, directing advertising communications or similar focus
- Experience with website analytics tools
- Experience setting up conversion tracking
- Experience with bid management tools