Using a data-driven approach to measure the impact of campaigns and improve marketing strategies. Developing a social media marketing platform with an engaging ‘personality’ Creating a strong brand identity and effective communication strategy.
Qualifications Include: Bachelor's degree in digital media, business, communications, journalism, marketing, data science, or relevant/related field. Must have social media management experience in complex organization (minimum 3 years, best 5)
Knowledge of Diary data analysis, RCS products including GSelector and NexGen, Vox Pro, and Pro Tools. Extensive knowledge of FCC broadcast rules and regulations; knowledge of federal, state and local contesting rules and regulations. Knowledge and appreciation of diverse music genres.
Style Guide. Amazing organization and an ability to meet deadlines across a number of smaller projects. A data-driven approach with an understanding of various marketing metrics. A general sense of passion and self-motivation when it comes to social media.
Candidates will be responsible for the following: Seamlessly tracking and reporting on campaign results and providing data analysis. Continually iterate and explore to execute new tests and strategies on an expanding set of platforms.
Experience of using Facebook, Twitter, Instagram, YouTube, and Google+ Adept at collating and analysing social media data for client reports. In-depth knowledge of social media platforms and their audiences. Confident using, and learning about new social media technology.