Alisa Hines
alisa_hines84@yahoo.com

About Me

At Oklahoma State University, my role as a Web Content Creator leverages my expertise in SEO and new media to boost organic traffic and enhance our digital presence. Integrating analytics, I make informed decisions to optimize content, ensuring that our academic excellence is mirrored in our online visibility. With a commitment to accuracy and timely delivery, I'm passionate about creating content that resonates and fosters engagement.

Objective

I want to use my skills and experience to help others succeed. Versed in a range of communications solutions and technologies, my areas of expertise include graphic design, web, video, print content development, project management, and exceptional writing and editing skills, letting me help you look great!

Job History

Web Content Creator 03/23-Present
Oklahoma State University, College of Arts and Sciences

  • Produced SEO-optimized content to drive organic traffic and improve search engine rankings.
  • Ensured websites were 508 compliant.
  • Utilized analytics tools to track content performance and make data-driven optimization decisions.
  • Migrated 17 departmental websites and over 100 lab sites from Joomla to Omni CMS.
  • Updated College of Arts and Sciences websites on an ongoing basis.
  • Proficient in AP style.

Development Coordinator 08/21-03/23
Oklahoma State University Foundation

  • Established and maintained relationships with community partners to support the organization's mission.
  • Managed daily processes and supported various functions for the department.
  • Conducted thorough research and retrieved necessary information for donor visits, meetings and appointments.
  • Provided meticulous proofreading assistance whenever required.
  • Performed diverse administrative tasks and handled documentation for the department.
  • Maintained a comprehensive donor opportunities document and an up-to-date calendar of events.
  • Ensured effective and confidential management of information using Ascend and OnBase.
  • Created and presented accurate weekly, bi-weekly, monthly and yearly reports for the department.

Producer/Reporter  10/20-08/21
Oklahoma Educational Television Authority (OETA)

  • Produced a weekly in-depth roundtable, ranging between 15 and 20 minutes, for the Oklahoma News Report (ONR) by identifying timely and relevant topics for Oklahomans.
  • Facilitated discussions by booking appropriate guests, including state and national participants.
  • Maintained ONR social media platforms, ensuring content remained current and engaging, thereby enhancing audience engagement and retention.
  • Shot, wrote and edited unique stories for ONR on a bi-weekly basis, demonstrating proficiency in multimedia production and storytelling techniques.
  • Secured permission and sourced stories from other state PBS stations for the ONR National View segment, broadening the scope of content and providing diverse perspectives to viewers.

Multimedia Specialist 08/19-09/20
City of Stillwater

  • Produced video and audio content for the City's government access channel and YouTube channel, overseeing all aspects of production from planning and lighting to shooting, writing, editing, and talent coordination.
  • Created diverse content including public service announcements, event commercials and news packages, ensuring high-quality and engaging deliverables.
  • Conducted interviews and produced finished video content, demonstrating proficiency in on-screen talent coordination and storytelling techniques to effectively communicate key messages to the audience.
  • Managed live TV broadcasts of City Council and Planning Commission meetings, performing technical directing and camera operations to ensure smooth and professional production standards.
  • Provided basic photography coverage for City events, capturing memorable moments and enhancing visual documentation.
  • Stayed abreast of multimedia and technology trends, researching emerging technologies and recommending innovative approaches to enhance the City's media deliverables.
  • Set up and maintained equipment for various events, including running cables, arranging speakers and managing projectors, ensuring seamless execution and optimal AV quality.
  • Recorded and published high-definition videos of City events for website and social media platforms, enhancing the City's online presence and community engagement.
  • Collaborated with team members to identify and pursue new video opportunities, contributing to the growth and success of the multimedia department.
  • Worked closely with cross-functional teams to discuss project requirements, develop creative solutions and meet tight deadlines, fostering a collaborative and productive work environment.

Communications/Marketing Coordinator 03/18-07/18
North American Nature Photography Association

  • Coordinated all communications activities for the North American Nature Photography Association (NANPA), including the development, implementation and management of ongoing communications programs.
  • Developed comprehensive communications strategies to enhance awareness of NANPA's mission and activities, with a focus on increasing membership engagement and participation.
  • Served as project manager for all communications initiatives, including the NANPA blog, newsletter, website and social media platforms, ensuring consistent branding and messaging across all channels.
  • Chaired the Communications/Marketing Committee, leading strategic planning and collaboration efforts to drive organizational objectives forward.
  • Implemented and managed marketing activities to promote NANPA's initiatives and events, overseeing branding, messaging, and the development of marketing strategies to effectively reach target audiences.
  • Played a key role in increasing participation in NANPA's activities through targeted communication campaigns and outreach efforts.
  • Produced NANPA's Monthly Electronic Newsletter, curating and selecting feature blog articles, and designing layouts for optimal visual presentation.
  • Developed editorial calendars and production schedules to streamline workflow and ensure timely delivery of communications materials.
  • Monitored and tracked readership metrics to assess the effectiveness of communications efforts and make data-driven decisions for continuous improvement.
Communications Specialist, 10/17 – 04/18
Oklahoma Institute for Child Advocacy
  • Led the website update initiative, ensuring its timely maintenance and implementing a new look and feel to enhance user experience and reflect current branding standards.
  • Designed graphics and advertisements, including forms for registration, evaluations and sign-ups, to support various campaigns and initiatives, maintaining a cohesive visual identity across all materials.
  • Managed daily posting on social media accounts, including the creation and scheduling of content, as well as the development of social media calendars to optimize engagement. Produced SEO reports to track performance and inform optimization strategies.
  • Spearheaded the weekly newsletter production, sourcing articles from diverse sources to provide relevant and engaging content to subscribers, fostering community engagement and retention.
  • Developed advertisements for newspapers and online platforms, creating eye-catching visuals and compelling messaging to drive awareness and participation in events.
  • Designed logos for different events and produced posters/flyers to promote upcoming activities.

Graphic Design and Communications Specialist, 09/2015 to 08/2017
Central Technology Center － Drumright, OK

  • Coordinated, designed and assisted in the production of various print and digital marketing materials, including brochures, ads, posters, billboards, mailings and audio/video content, ensuring alignment with AP style, brand guidelines and marketing objectives.
  • Developed engaging presentations to educate the public about Central Technology Center services, effectively communicating key messages and benefits to target audiences.
  • Contributed to the development and execution of Central Tech's marketing plan, participating in advertising campaigns, recruitment efforts and social media initiatives to promote the institution's programs and offerings.
  • Maintained media coverage through comprehensive research, writing and production of news releases, success stories, features and event coverage, enhancing visibility and awareness of Central Tech within the community and industry.
  • Organized and managed data for future use in promotional activities, ensuring accessibility and accuracy of information to support effective marketing strategies and campaigns.

OK Horizon TV New Media Manager & Production Coordinator, 09/2004 to 08/2015

OK Department of CareerTech Education － Stillwater, OK

  • Led new media production as the senior producer for Oklahoma Horizon TV, overseeing the research, shooting, writing, editing and reporting of diverse program segments.
  • Generated and developed show segments for Oklahoma Horizon, ensuring content relevance and audience engagement.
  • Coordinated production activities, assignments and deadlines with a team of producers, associate producers and interns, facilitating efficient workflow and supporting segment development.
  • Directed studio segments and provided post-production functions, ensuring the high-quality production of the Oklahoma Horizon television program.
  • Managed field production equipment and usage, maintaining organization and collaborating with engineers on equipment care and maintenance.
  • Conducted training sessions to uphold quality broadcast standards among staff, fostering professional development and adherence to industry best practices.
  • Collaborated closely with the Broadcast Manager, providing support and assistance in broadcast production activities.
  • Integrated traditional and new media technologies into training programs, utilizing electronic deliverable methods to enhance learning outcomes.
  • Provided professional improvement training and contributed to education and awareness efforts in distance learning and technology development statewide.
  • Created and maintained media database in Microsoft Access.
  • Contributed to new media efforts by producing web promotions, content and productions to support television programming and advance OK CareerTech goals.
  • Served as office manager for the department.

SDCS Applications/Media Specialist, 06/1999 to 08/2004
OK Department of CareerTech Education － Stillwater, OK

  • Developed, trained users on, and provided ongoing support for an instructor database system for Educational Services divisions, utilizing Microsoft Access and Excel, Netscape and Model 204 mainframe database technologies.
  • Updated, maintained, and supported a vocational student organization (VSO) database using Corel Paradox, ensuring accurate and efficient data management for organizational activities.
  • Designed and implemented a database using Microsoft Access for the Skills to Rebuild Initiative, facilitating program administration and tracking of participant data.
  • Engineered an accounts receivable package in Microsoft Access to replace an outdated miscellaneous system, streamlining financial processes and improving accuracy.
  • Created learning modules for the CareerTech Learning Network (CTLN), enhancing educational resources and supporting professional development initiatives within the organization.

School-to-Work Secretary V, 04/1997 to 06/1999
OK Department of CareerTech Education － Stillwater, OK

  • Directed office operations, overseeing planning and preparation for conferences and workshops, ensuring seamless logistical support and efficient resource allocation.
  • Coordinated activities of clerical employees, optimizing workflow and productivity within the division.
  • Managed computer network infrastructure, providing technical support and troubleshooting assistance for software-related inquiries and issues.
  • Maintained and managed Microsoft Access databases, ensuring data integrity and accessibility for divisional operations.
  • Provided guidance and support as an advisor to the state STW Student Advisory Committee, contributing to the development and execution of student-focused initiatives and events.
  • Assisted in planning and coordinating the student section of the Success Connection Conference and state STW Student Advisory Committee meetings, fostering student engagement and participation.
  • Led the Logistical Support Team as team captain for Success Connection, orchestrating logistical arrangements and ensuring smooth event execution.
  • Served as a board member for the North Central Region of the OVA Support Staff Section, contributing to the planning and coordination of Support Staff Section Summer Conference meetings.
  • Participated in the Travel Revisement Team, contributing insights and recommendations to optimize travel processes and procedures.
  • Mentored new supervisors as part of the New Supervisors Group Mentoring Team, providing guidance and support to facilitate their professional development.
  • Coordinated the Harvest II Food Drive for the ODCTE, organizing collection efforts and promoting community engagement in support of charitable initiatives.
  • Managed exhibitor registration for the Workforce Oklahoma Partners Conference, facilitating smooth registration processes and ensuring a positive experience for conference attendees and exhibitors.
Education

Certificate: Word Processing and Data Entry, 1985

Meridian Technology Center, Stillwater, OK, USA

 

Certificate: Interactive Multimedia, 2008

Francis Tuttle Technology Center, Oklahoma City, OK, USA

Marketing and Advertising coursework

Communications, English and Journalism coursework. Emphasis in video production

Hobbies

Avocational Archaeologist

Potter

Skills And Accomplishments

SKILLS

  • Superb writer and editor
  • Expert in 508 Compliance
  • Exceptional problem solver
  • Proficient in Adobe Suite CC, including Premiere Pro
  • Proficient in Microsoft Office, including Access and Final Cut Pro
  • Skilled multi-tasker
  • Focused and driven
  • Print and electronic media
  • Constant Contact
  • Social media

ACCOMPLISHMENTS

  • 1999 OKACTE Support Staff of the Year
  • 2002 Quality Oklahoma Innovative Government Solutions
  • 2008 Oklahoma Tourism's Redbud Award for Outstanding Feature Story TV Story
  • 2012 Videographer Award of Distinction
  • 2013 Videographer Award of Distinction
  • 2013 AVA Video Gold Winner
  • 2015 AVA Video Gold Winner
  • 2016 Videographer Award of Distinction
Contact Me