Guide to Remote Marketing Jobs — Jobseeker Resource and Download

The Virtual Vocations Guide to Remote Marketing Jobs is a remote jobseeker resource and action plan for finding and applying to remote marketing positions—one of the top 10 job categories among all telecommuting occupations.

For your convenience and shareability, the contents of this Guide to Remote Marketing Jobs are available in a PDF resource and download accessible via desktop, tablet, and mobile. Our guide is a valuable tool for professionals who want to create, communicate, deliver, and exchange offerings that provide value to their customers, clients, partners, and to society at large. It includes information and resources on the types of available home-based marketing positions, marketing careers wage estimates, skills needed for marketing work, and more.

Follow this link to view and download the remote marketing jobs PDF or click the button below.

Top Remote Job Industry Resources

As part of our continued effort to provide high-quality resources and tools for remote jobseekers, we have also created guides for more top remote career fields. Click the links below to access those additional remote work industry guides and PDF downloads as well.

Guide to Remote Marketing Jobs

Within our Guide to Remote Marketing Jobs, we provide a comprehensive overview of the marketing job sector from the telecommuting perspective. Marketing industry job data and resources are included in the following sections:

Remote Marketing Industry Statistics

In 2019, marketing ranked 10th among Virtual Vocations’ list of the 10 best industries for remote work, per our 2019 Year-End Report.

From 2018 to 2019, Virtual Vocations logged substantial growth in the number of work from home marketing jobs its team screened and added to its job board. During the year, available remote jobs within the marketing sector increased by 49.57%. Among the 43 industries from which Virtual Vocations sources and vets remote job openings, marketing ranked as a top 10 remote job category in 2016 and 2019.

Bureau of Labor Statistics Data on Marketing Occupations

The U.S. Department of Labor’s Bureau of Labor Statistics (BLS) tracks occupational employment data for marketing professionals under the following major employment group classifications:

Across these three major marketing employment groups, 967,280 Americans work as marketing professionals, according to May 2019 marketing employment data from the BLS.

Job Industries with the Highest Levels of Marketing Employment

Examples of Industries with the Highest Concentration of Marketing Employment

States with the Highest Employment Level for Marketing Occupations

Marketing Industry Remote Job Options

Marketers are needed in any industry with a product to sell, service to provide, community to serve, or message to share. Remote marketers can work remotely and from home in advertising, PR, content, management, radio, publishing, consulting, and more. Visit the Virtual Vocations job board to search for remote marketing jobs that suit your skills and professional experience. To jump start your remote job search, explore current remote job openings in the following popular categories of virtual marketing jobs.

Search Remote Marketing Job Openings Now

Estimated Marketing Industry Job Growth

Overall industry growth for marketing jobs, like marketing manager, advertising and promotions manager, and market research analyst, is expected to increase an average of 12% from 2019 through 2029, according to the BLS. This projection signals marketing industry growth will be much faster than the average for all U.S. occupations throughout the decade.

For Marketing Managers

Marketing manager employment growth is predicted to increase 7% through 2029—a gain of 19,100 jobs. The demand for marketing managers will grow as brands expand and new companies and organizations develop in an ever-changing economy that is increasingly global and digital. Expertise provided by marketing managers helps businesses reach customers, create pricing strategies, and craft promotional messages conveying their clients’ branding and mission to consumers.

For Advertising and Promotions Managers

Advertising and promotions manager jobs will not experience growth this decade. In fact, the BLS projects jobs in advertising and promotions management will decline from 2019 to 2029. However, the loss of these occupations is minimal at rate of 1% decline, resulting in approximately 300 fewer roles for advertising and promotions managers in the U.S.

The continued rise of electronic media will result in decreasing demand for print advertisements. The newspaper publishing industry, which employs many of these workers, is projected to lose jobs over the next 10 years. Despite overall employment declines for advertising and promotions managers, there may be some growth in industries that rely on these workers to create digital media campaigns that target customers through the use of websites, social media, or live chats.

U.S. Department of Labor Bureau of Labor Statistics, Occupational Outlook Handbook: “Advertising, Promotions, and Marketing Managers: Job Outlook”

For Market Research Analysts

Big data focused to areas like online product reviews and social media comments is expected to drive high-level occupational growth for U.S. market research analysts. Companies will need skilled professionals to investigate and interpret this data not only to provide insights that improve business strategies and product demand but also to better understand consumer preferences. From 2019 to 2029, the BLS predicts the number of jobs in market research analysis will increase by 18%. This equals a much faster than average change of 130,300 new jobs added to the economy throughout the decade.

Expected Education for Marketing Industry Professionals

Although education requirements for remote marketing jobs will vary based on the employer and the nature of the work, with few exceptions, marketing professionals are expected to possess a bachelor’s degree in a relevant course area.

For Marketing Managers

Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for the success of digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Advertising, Promotions, or Marketing Managers

For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

For Market Research Analysts

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, or computer science. Others have backgrounds in business administration, the social sciences, or communications. Courses in statistics, research methods, and marketing are essential for these workers; classes in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research.

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify on the basis of experience and knowledge; they must pass an exam, have at least three years working in opinion and marketing research, and complete 12 hours of industry-related education courses. Individuals must complete 20 hours of industry-related continuing education courses every two years to renew their certification.

Marketing Wages Data

When researching and applying to remote jobs, knowing common salary ranges and annual averages for marketing occupations will help remote jobseekers determine the lowest pay they should accept for a remote job in their field, regardless of their location. All of the marketing ranges and averages shown below were researched via the PayScale Salary Data & Career Research Center. The data was compiled based on wages data from 2020.

• Marketing Coordinator: $35,000 – $59,000 ($44,906 average)
• Advertising Account Executive: $30,000 – $72,000 ($48,334 average)
• Content Marketer: $36,000 – $80,000 ($50,928 average)
• Marketing Specialist: $38,000 – $72,000 ($51,443 average)
• Marketing Analyst: $41,000 – $78,000 ($56,473 average)
• Marketing Executive: $35,000 – $128,000 ($59,552 average)
• Marketing Manager: $44,000 – $100,000 ($65,984 average)
• Digital Marketing Manager: $45,000 – $99,000 ($67,337 average)
• Brand Marketing Manager: $49,000 – $110,000 ($74,530 average)
• Marketing Director: $49,000 – $151,000 ($89,009 average)

Remote Marketing Careers Jobseeker Action Plan

Virtual Vocations provides jobseekers with the tools, information, and resources to conduct safe, efficient, and high-quality remote job searches. We also recognize that finding and landing the right remote job takes time.

The following action plan outlined here in our Guide to Remote Marketing Jobs will provide marketing jobseekers with actionable steps they can take now to move their virtual job searches forward. From adding core marketing skills to resumes and cover letters to using Virtual Vocations services to enable remote job alerts for the latest openings in virtual and telecommuting marketing roles, our remote marketing careers jobseeker action plan provides guidance for improving hireability as well as searching and applying to work from home marketing jobs.

Identify Core Skills for Your Remote Marketing Career

10 Universal Skills for Remote Work

When applying to remote marketing jobs, ensure your employment documents, like your resume and cover letter, focus on highlighting universal remote work skills that every employer seeks in a job applicant.

1. Networking
2. Collaboration
3. Writing
4. Flexibility
5. Creativity
6. Online Research
7. Re-engineering
8. Computers
9. Self-Discipline
10. Positivity

Related: Universal Telecommute Job Qualifications: 15 Must-Have Traits

10 Comprehensive Skills for Remote Marketing Jobs

In addition to universally required skills for remote work, marketing professionals should possess comprehensive skills relevant to their responsibilities. Remote marketing jobseekers should showcase these top 10 skills as they apply to telecommuting jobs in marketing:

1. Influencing
2. Organization
3. Negotiation
4. Analytics and Data Science
5. Mathematics
6. Information Technology
7. Social Media
8. Video / Imaging Production
9. SEO
10. Storytelling

Include Core Marketing Skills in Your Cover Letter and Resume

A well-written, keyword-optimized cover letter and resume will help set you apart from the competition. When crafting these employment documents, it is essential to include core skills. Here are some examples of how to showcase your core marketing skills in a cover letter and resume.

Example of Core Marketing Skills Showcased in a Cover Letter

Examples of Core Marketing Skills Showcased in a Resume

Set up Alerts for Remote Marketing Jobs Relevant to Your Skills

With Virtual Vocations remote job alerts, jobseekers receive daily emails containing new remote job openings that match their professional skills and backgrounds. For example, when a remote jobseeker searches the Virtual Vocations job board for ‘marketing‘ remote jobs, they can click the orange ‘ACTIVATE‘ button to create an email alert for this search result.

Within the Alerts section of a jobseeker’s Virtual Vocations account, they can also set up a job alert by clicking the blue ‘CREATE NEW ALERT‘ button as well as see their Saved Job Alerts.

Explore Remote-Enabled Companies Continuously Hiring in Marketing

Virtual Vocations researched remote-enabled companies known for hiring telecommuting and virtual marketing professionals then compiled them into a helpful list for remote jobseekers. Any available remote and online marketing job openings with these employers are linked within each business’s Virtual Vocations company profile. The profiles also contain a researched company summary, a graph of the business’s hiring trends, and quick-access links to the employer’s website, RSS feed, and social media pages.

1. SuperScript Marketing, a digital marketing agency for businesses in the finance industry
2. LYFE Marketing, a social media marketing services and management provider
3. Frontier Marketing, a social media marketing, SEO, and site testing marketing and advertising agency
4. Adept Marketing, a content and web marketing agency that uses real-time data and analysis
5. Beekeeper Marketing, an online marketing and management consulting firm
6. Directive Consulting, a business-to-business and enterprise search marketing agency
7. TA Digital, a digital marketing automation company that utilizes AI technology when designing new marketing software
8. Recount Media, a privately-held video technology startup that specializes in broadcast journalism and short-form video
9. iFrog Marketing Solutions, a marketing and AI company providing businesses with digital marketing, artificial intelligence, and machine learning solutions
10. iVelocity Marketing, an online marketing company that specializes in promoting healthcare businesses on the internet

Use Virtual Vocations Jobseeker Resources

Virtual Vocations is here to help jobseekers who want to work from home in marketing roles. Remote marketing jobseekers can utilize the following Virtual Vocations jobseeker resources to maximize their hireability and improve their job search prospects.

Career Services

The Virtual Vocations Career Services department provides the following expert services for mid-level and C-level remote jobseekers:

E-Courses for Remote Jobseekers

Sign up for the following Virtual Vocations e-courses via the Telecommute Toolkit page of your Virtual Vocations account.

Telecommute Companies Database

The Virtual Vocations Telecommute Companies Database is filled with more than 24,000 researched company profiles of businesses and organizations known for hiring remote workers. In addition to the remote-enabled employers featured in this Guide to Remote Marketing Jobs, remote jobseekers can find current openings from all marketing employers by clicking the button below or following this link to explore marketing employers.

Remote Jobseeker Blog Content

Marketing remote jobseekers should not miss the following relevant blog posts about successfully preparing for a remote job search:

Resumes and Cover Letters

Remote Job Interviews

Career Resources from Virtual Vocations

Virtual Vocations Jobseeker Success Stories

Are you interested in applying to remote marketing jobs? Connect with Virtual Vocations to share your story on our social media pages, via Facebook, Twitter, LinkedIn, Instagram, and YouTube, where you can find more remote work content and conversations. We would love to hear from you!

Image credits: Canva; U.S. Department of Labor Bureau of Labor Statistics; Virtual Vocations PDF and images designed by Kimberly Back