2D Illustration Lead

Job Summary

A company is looking for a 2D Illustration Lead (Merchandise & Marketing).

Key Responsibilities

• Direct and adapt a wide range of 2D art styles across multiple shows and franchise extensions
• Define and improve visual direction for merchandise, marketing campaigns, and licensing assets
• Lead and mentor a team of artists, ensuring consistency and quality across all external-facing materials

Required Qualifications

• Proven experience as a Senior Lead 2D Artist in merchandising, marketing, or licensing environments
• Ability to work across multiple 2D art styles and adapt visual direction per show and audience
• Strong understanding of demographic targeting and visual styles that resonate with different age groups
• Experience directing 2D illustration for commercial products and brand campaigns
• Strong portfolio showcasing commercial 2D illustration and marketing assets