ABM and Demand Generation Specialist

Job Summary

A company is looking for an ABM & Demand Generation Specialist to scale and operationalize account-based marketing efforts.

Key Responsibilities

• Own account-based marketing email campaigns, collaborating with Sales and Partnerships to drive demand and awareness
• Convert product launch content into structured ABM campaigns in HubSpot with defined audiences and messaging
• Design and execute multi-touch journeys for named accounts, managing timelines and performance metrics

Required Qualifications

• 2-4 years of experience in B2B SaaS marketing with a focus on email or ABM campaign execution
• Proven experience building and launching segmented campaigns in HubSpot
• Experience marketing to defined account lists in collaboration with Sales or Partner teams
• Strong operational rigor with a focus on data accuracy and campaign quality
• Proactive self-starter attitude with strong project management capabilities