ABM Programs Manager

Job Summary

Designing and executing targeted account-based marketing programs, the full-time remote ABM Programs Manager will focus on developing 1:1 and 1:few strategies to convert high-value accounts into pipeline and revenue while collaborating closely with sales and marketing teams.

Key responsibilities

• Develop and execute personalized ABM plans for strategic accounts, including insight-driven strategy and multi-channel orchestration
• Plan and implement a variety of marketing tactics such as direct mail, custom landing pages, and digital campaigns tailored to specific accounts
• Collaborate with sales and marketing to identify key stakeholders and create customized content and messaging for targeted accounts

Required qualifications

• Typically 8+ years of relevant B2B marketing experience with a bachelor's degree, or 6+ years with a master's degree, including significant ABM experience
• Proven experience in building and executing 1:1 or 1:few ABM programs, with a focus on personalized content and multi-channel strategies
• Strong understanding of how to measure ABM impact and manage attribution challenges in multi-touch programs
• Experience working directly with sales leadership to align on account strategies and pipeline goals
• Familiarity with ABM platforms and account intelligence tools within a B2B SaaS marketing context