ABM Senior Marketing Operations Manager

Job Summary

A company is looking for a Senior Marketing Operations Manager, ABM.

Key Responsibilities:

• Lead the administration, configuration, and optimization of the ABM platform
• Implement account-based targeting, personalization, and engagement strategies and governance
• Develop training programs and materials to educate teams on ABM best practices and platform usage

Required Qualifications:

• Minimum 8 years of experience in Marketing Operations and/or MarTech
• Minimum 3 years of experience with ABM platforms such as DemandBase, 6sense and Folloze
• Experience in lead and account scoring models, predictive models, in both Marketo and ABM platforms in a B2B software environment
• Previous experience owning the implementation of an ABM platform, education, training and enablement of marketing and sales at enterprise scale
• Strong analytical skills with an understanding of ABM funnel metrics