Account-Based Marketer

Job Summary

Account-Based Marketer, a full-time remote position, is responsible for developing and implementing targeted marketing strategies to support pipeline development and close corporate employer accounts.

Key Responsibilities

• Develop and implement tailored account-based marketing strategies for priority corporate employer accounts
• Create account-specific awareness campaigns and sales enablement materials to support engagement and conversion efforts
• Track and analyze the effectiveness of ABM campaigns and optimize performance based on data insights

Required Qualifications

• Bachelor's Degree
• 5+ years of experience in developing ABM campaigns contributing to pipeline and revenue growth
• Experience in creating compelling marketing materials tailored to specific accounts
• Proficiency in multi-channel campaign execution, including email and digital advertising
• Experience with CRM platforms for tracking account engagement and campaign attribution