Account-Based Marketing Manager

Job Summary

A company is looking for an Account-Based Marketing Manager to lead and execute targeted marketing strategies that drive engagement within their target account list.

Key Responsibilities

• Implement and drive an account-based marketing strategy aligned with business goals in the healthcare IT space
• Collaborate with marketing and sales teams to refine a targeted ABM strategy focusing on key strategic accounts
• Analyze account insights and engagement metrics to optimize campaign effectiveness and ROI

Required Qualifications

• Bachelor's or master's degree in marketing or a related field
• 5+ years of experience in B2B marketing, with at least 3+ years in account-based marketing ownership
• Proficiency in ABM platforms and CRM tools
• Experience in identifying target audiences and creating engaging digital campaigns
• Proven success in driving measurable business outcomes through ABM initiatives