Account-Based Marketing Manager

Job Summary

A company is looking for an Account Based Marketing Manager to lead strategic campaigns targeting key customer and prospect accounts.

Key Responsibilities

• Lead and execute ABM strategy through personalized and integrated marketing programs
• Drive collaboration across teams to align marketing activities with sales and customer success objectives
• Measure and optimize ABM performance using data insights to refine strategies and tactics

Required Qualifications

• 5-7 years of B2B marketing experience, including 2+ years managing ABM programs in a SaaS or software environment
• Proven track record of building and executing successful ABM programs
• Hands-on expertise with Demandbase, Marketo, Salesforce, Outreach, and Tableau
• Bachelor's degree in Marketing, Business, or a related field, or equivalent experience
• Analytical mindset with strong data interpretation skills