Account Based Marketing Manager

Job Summary

Executing and optimizing tiered Account Based Marketing (ABM) campaigns, the full-time remote Account Based Marketing Manager will utilize personalized tactics and marketing automation to engage target accounts and drive pipeline growth.

Key responsibilities

• Execute and optimize ABM campaigns across North America, integrating personalized tactics with scalable marketing automation
• Monitor and analyze intent and engagement data to identify buying signals and coordinate follow-up with the Sales team
• Build and manage personalized campaigns using platforms like Folloze, Marketo, and Salesforce to meet specific account needs

Required qualifications

• 3-5+ years of B2B marketing experience focused on ABM execution and demand generation
• Hands-on experience with multi-tiered ABM programs that contribute to pipeline and revenue growth
• Proficiency in marketing and sales technology platforms, particularly 6sense, Folloze, Marketo, and Salesforce
• Solid understanding of the enterprise B2B buying journey and engagement tactics for complex buying groups
• Data-driven mindset with the ability to analyze metrics and generate performance reports