Account Based Marketing Manager
Job Summary
To build and run a comprehensive Account Based Marketing program, the full-time remote Account Based Marketing Manager will manage account tiering, orchestrate multi-threading into buying groups, and design tailored account plays utilizing the company's demo platform.
Key responsibilities
- Build and manage the ABM program, including account tiering and coordinated plays across Sales and Marketing
- Own the target account selection process in collaboration with Sales, Customer Success, and RevOps, ensuring data-driven decisions
- Design and implement personalized account plays utilizing the company's demo tools to enhance engagement and pipeline generation
Required qualifications
- 4+ years in B2B marketing with at least 2 years managing account based marketing programs
- Experience with ABM tools and techniques, including intent data and CRM systems
- Strong collaboration skills with a focus on sales alignment and feedback integration
- Experience in marketing to pre-sales, revenue, or marketing leaders is preferred
- Proficient in using AI for account research and personalization strategies
Complete Job Description
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