Account-Based Marketing Manager

Job Summary

Owning the build-out of an account-based marketing (ABM) motion, the full-time Account-Based Marketing Manager will design and execute a comprehensive demand creation framework that drives awareness and engagement across targeted accounts while working remotely.

Key Responsibilities

• Design and implement a repeatable ABM campaign framework utilizing various channels such as content syndication, display, paid social, email, and events
• Manage ongoing content syndication and account-based advertising, ensuring consistent messaging and alignment with sales development representatives (SDRs)
• Build reporting mechanisms to track account-level engagement and opportunity creation, linking activities to pipeline outcomes

Required Qualifications

• 4-6+ years of experience in B2B demand generation or account-based marketing
• Hands-on experience with ABM/intent platforms and content syndication vendors
• Proven ability to run paid social campaigns targeted at named accounts
• Experience with marketing automation and sales engagement tools, as well as CRM platforms
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience