Account-Based Marketing Specialist

Job Summary

A company is looking for an Account-Based Marketing Specialist to develop and execute targeted marketing campaigns for strategic enterprise accounts.

Key Responsibilities

• Plan and execute targeted ABM campaigns to create pipeline and support account expansion
• Collaborate with sales teams to align marketing programs with priority accounts and deal strategies
• Develop personalized marketing initiatives and manage relationships with ABM vendors

Required Qualifications

• 4-6 years of B2B marketing experience, with at least 2 years in account-based marketing or enterprise demand generation
• Experience executing ABM campaigns in enterprise technology or related industries
• Strong understanding of enterprise sales cycles and complex buying groups
• Hands-on experience with ABM platforms and CRM tools
• Analytical mindset with experience measuring ABM success through engagement metrics and pipeline influence