Account Based Marketing Specialist

Job Summary

A company is looking for an ABM Specialist, High Value Growth focused on the Mid Law market.

Key Responsibilities

• Develop and maintain account plans for priority greenfield accounts, mapping buying committees and creating tailored engagement strategies
• Design and execute account-specific outreach sequences and engagement plays in collaboration with field Account Executives
• Monitor intent signals and synthesize data to provide actionable insights for the field, maintaining account dashboards in Salesforce

Required Qualifications

• 3-5 years of experience in ABM, demand generation, or GTM/sales strategy, preferably in Enterprise SaaS
• Hands-on experience with intent data platforms, Salesforce CRM, and sales engagement platforms
• Ability to work cross-functionally with field sales, participating in deal reviews and account planning sessions
• Strong ability to translate strategy into specific tactics quickly
• Familiarity with the legal technology landscape and Mid Law buying dynamics is a plus