Account Based Marketing Specialist

Job Summary

To support a growing Construction Account Based Marketing team, the freelance Account Based Marketing Specialist will manage and execute targeted campaigns, focusing on high-value accounts while working remotely.

Key responsibilities:

• Manage and execute 1:few and 1:many ABM campaigns, including email marketing and webinars, aimed at the owner's segment
• Utilize Salesforce and other tools to report on ABM success metrics and impact on the sales pipeline
• Collaborate with sales and marketing teams to develop and document ABM best practices and improve campaign effectiveness

Required qualifications:

• BA, BS, or equivalent degree in Marketing or a related field
• 3-5 years of experience in B2B SaaS marketing roles, with a focus on ABM or digital marketing
• Hands-on experience with major demand generation channels and creating webinar campaigns
• Familiarity with web and data analytics platforms such as Google Analytics and Salesforce Reporting
• Experience with marketing and sales technology systems, including Marketo and ABM advertising platforms