Account-Based Marketing Specialist

Job Summary

To drive targeted demand generation and accelerate commercial growth, the full-time remote Account-Based Marketing Specialist will develop and execute multi-channel campaigns focused on the Learning & Development industry while collaborating closely with Sales Leadership to enhance client engagement and pipeline growth.

Key responsibilities

• Develop and execute ABM and demand generation campaigns targeting the L&D industry
• Collaborate with Sales and Marketing Leadership to identify and prioritize target accounts and buyer personas
• Measure campaign performance and optimize tactics to improve ROI and conversion rates

Required qualifications

• 5+ years of experience in B2B Marketing, with at least 2 years focused on ABM or Field Marketing
• Proven experience in Account-Based Marketing and/or demand generation
• Strong understanding of B2B service company marketing strategies and buyer journeys
• Hands-on experience with CRM platforms, preferably HubSpot
• Familiarity with the Learning & Development (L&D) industry is highly desirable