Account-Based Marketing Specialist

Job Summary

To support the expansion of key client relationships, the full-time Account-Based Marketing Specialist will execute targeted marketing programs, develop personalized content, and coordinate multi-channel outreach efforts in a remote work environment.

Key responsibilities

• Develop and execute ABM campaigns tailored to high-value accounts in collaboration with account management teams
• Create personalized content and messaging for specific accounts, industries, and decision-maker personas
• Track and analyze account engagement signals to identify upsell and cross-sell opportunities

Required qualifications

• 3+ years of experience in account-based marketing, B2B marketing, or client marketing
• Familiarity with ABM platforms such as Demandbase, 6sense, or Terminus
• Experience developing personalized, account-specific content and multi-channel campaigns
• Strong collaboration skills with experience working alongside sales and customer success teams
• Analytical mindset with the ability to track account engagement metrics and report on program performance