Account-Based Marketing Specialist
Job Summary
Seeking a strategic and hands-on Account-Based Marketing Specialist, the full-time remote position will develop and execute targeted marketing programs aimed at enhancing relationships with key accounts and identifying expansion opportunities within the existing client base.
Key responsibilities
- Develop and execute ABM campaigns in collaboration with account management teams
- Create personalized content and messaging tailored to specific accounts and decision-maker personas
- Track and analyze account engagement signals to identify upsell and cross-sell opportunities
Required qualifications
- 3+ years of experience in account-based marketing, B2B marketing, or client marketing
- Familiarity with ABM platforms such as Demandbase, 6sense, or Terminus
- Experience developing personalized, account-specific content and multi-channel campaigns
- Strong collaboration skills with experience working alongside sales and customer success teams
- Analytical mindset with the ability to track account engagement metrics and report on program performance
Complete Job Description
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