Account Based Marketing Strategist

Job Summary

A company is looking for an ABM Strategist.

Key Responsibilities

• Collaborate with Sales Leaders to align marketing initiatives with sales goals
• Develop and execute targeted marketing plans to enhance pipeline coverage and accelerate deal progression
• Measure and report on the success of field and ABM programs, providing data-driven insights for strategy refinement

Qualifications

• At least 5+ years in field marketing, account-based marketing, or B2B regional marketing
• Bachelor's Degree or equivalent
• Strong knowledge of marketing principles, including ABM and data-driven approaches
• Ability to manage vendors, budget, and ROI
• Willingness to travel approximately 25%