Account-Based Marketing Strategist

Job Summary

A company is looking for an Account-Based Marketing Strategist.

Key Responsibilities

• Design and lead ABM programs targeting Tier-1 accounts
• Partner with Sales to identify target accounts using intent data and firmographics
• Create personalized messaging and assets tailored to specific personas within target accounts

Required Qualifications

• 5+ years in B2B Marketing with experience managing multiple clients or business units
• Proficiency with ABM platforms and CRM/MAP tools
• Ability to interpret intent data and marketing analytics
• Capability to pivot focus between high-touch ABM accounts and broader marketing strategies
• Strong ability to adjust tone and value propositions based on industry-specific nuances