Account Manager - Performance Marketing

Job Summary

Managing a dedicated roster of client relationships, the full-time Account Manager - Performance Marketing will serve as the primary liaison for universities and agencies, focusing on retention and sustainable budget growth through performance marketing campaigns in a fully remote environment.

Key responsibilities

• Act as the primary point of contact for clients, providing ongoing communication, media plans, and campaign performance analysis
• Identify opportunities to cross-sell and upsell company products and services while managing campaign budgets and performance
• Oversee the onboarding and integration process for new clients, ensuring effective management of client partnerships

Required qualifications

• Bachelor's degree
• 3+ years of account management experience in higher education and/or performance marketing
• Strong understanding of marketing metrics and experience in lead/inquiry generation in the EDU vertical
• Proficiency in MS Office, especially Excel, and familiarity with CRM applications
• Ability to translate performance data into actionable business insights