Acquisition Marketing Lead

Job Summary

A company is looking for an Acquisition Marketing Lead responsible for driving customer acquisition campaigns across various channels.

Key Responsibilities

• Own and lead the acquisition campaign strategy for Direct Mail, Email, and SMS channels
• Develop and manage campaign roadmaps and testing agendas to improve channel performance
• Partner cross-functionally to ensure campaigns are targeted, fulfilled, and measured effectively

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 5+ years of experience in performance or acquisition marketing with ownership of Direct Mail, Email, or SMS channels
• Experience managing campaign budgets and making data-driven decisions on budget allocation
• Proficiency with email service platforms and marketing automation tools
• Understanding of Direct Mail production processes and SMS marketing compliance requirements