Acquisition Marketing Manager
Job Summary
Reporting to the Head of User Acquisition, the remote Acquisition Marketing Manager will manage and strategize paid advertising campaigns, focusing on Meta Ads and in-app channels, while collaborating with creative and data teams to drive growth and optimize performance.
Key responsibilities
- Own and optimize advertising campaigns across paid social and in-app channels, tracking KPIs and developing creative strategies
- Develop a test and learn framework for audience segmentation and bid strategies, while leading project management for ad creative development
- Monitor campaign performance and provide insights to stakeholders, staying informed about industry trends and emerging technologies
Required qualifications
- Bachelor's degree in Marketing, Business, or a related field
- 4+ years of experience in building and optimizing Paid Social and App channels, including Meta and TikTok
- Strong analytical skills with a solid understanding of data-driven decision-making and performance metrics
- Experience using AI tools for process automation and strategic media decisions
- Proficiency in Excel, Meta Ads Manager, and data visualization tools
Complete Job Description
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