Ad Measurement Principal Strategist

Job Summary

To drive impactful advertising strategies, the full-time salaried Ad Measurement Principal Strategist will manage client relationships, analyze campaign performance, and develop measurement frameworks in a remote environment.

Key responsibilities

• Manage and optimize client advertising strategies to enhance performance and ROI
• Analyze data and provide insights on campaign effectiveness and measurement methodologies
• Collaborate with cross-functional teams to develop and implement innovative advertising solutions

Required qualifications

• Proven experience in ad measurement and analytics within the digital marketing space
• Strong understanding of Connected TV advertising and performance metrics
• Experience with data analysis tools and techniques for campaign evaluation
• Ability to develop and implement strategic measurement frameworks
• Background in client management and relationship building