Ad Operations Specialist

Job Summary

Managing and optimizing paid advertising accounts for PT and chiropractic practice clients, the full-time Ad Operations Specialist will work remotely to enhance campaign performance through proactive adjustments, ad creative development, and effective communication with the Customer Success team.

Key responsibilities

• Manage day-to-day operations of client Facebook and Google ad accounts, making adjustments to improve results and lower cost per lead (CPL)
• Develop and refresh ad creatives, conducting A/B tests and monitoring performance to ensure optimal engagement
• Communicate account status and performance updates to the Customer Success team, addressing any technical issues promptly

Required qualifications

• 2+ years of hands-on experience managing Facebook and/or Google Ads accounts for clients
• Proven track record of improving KPIs across paid social and search campaigns
• Strong analytical skills with the ability to translate data into actionable insights
• Experience in writing ad copy and producing creative assets
• Detail-oriented with the capacity to manage multiple accounts effectively