Ad Operations Specialist

Job Summary

Owning the technical backbone of trafficking, tagging, and measurement for omnichannel digital media campaigns, the full-time Ad Operations Specialist will execute ad serving, manage strategic Floodlight architecture, and ensure accurate measurement while working remotely.

Key responsibilities

• Lead the end-to-end trafficking process within Google Campaign Manager 360 (CM360), including placement creation and tracking ad delivery
• Manage strategic account setups and advanced Floodlight configurations to align with client business and measurement goals
• Drive integration across the Google Marketing Platform stack, establishing efficient data flows and building reporting linked to client KPIs

Required qualifications

• 2-4 years of hands-on digital ad operations experience, specifically with Google Campaign Manager 360 (CM360)
• Experience managing site tag implementations and advanced Floodlight architecture alongside 3rd-party verification tools
• Understanding of the Google Marketing Platform ecosystem, including connections between CM360, DV360, and Google Analytics
• Proficiency with demand-side platforms like DV360 and The Trade Desk, and familiarity with front-end code (HTML, JavaScript)
• Knowledge of digital privacy frameworks (GDPR, CCPA) and their impact on tagging and measurement