Adobe Journey Optimizer B2B Lead

Job Summary

Leading the design and implementation of Buying Group frameworks, the full-time Adobe Journey Optimizer B2B Lead will manage audience management, account-based marketing strategies, and data architecture within Adobe Experience Platform, working remotely.

Key Responsibilities

• Lead the definition and implementation of the Buying Group attribute framework across Adobe Journey Optimizer B2B Edition and Adobe Experience Platform
• Design and configure Buying Group Objects and associated attribute models, ensuring alignment with business objectives
• Collaborate with cross-functional teams to translate business requirements into scalable Adobe Journey Optimizer B2B solutions

Required Qualifications

• 7+ years of experience in MarTech, Marketing Operations, or B2B Marketing Technology
• 3+ years of hands-on experience with Adobe Journey Optimizer (AJO) and Adobe Experience Platform (AEP)
• Strong understanding of Buying Group Management and Account-Based Marketing (ABM)
• Experience designing Adobe XDM schemas and customer data relationships
• Ability to lead cross-functional teams while managing multiple priorities in a consulting environment