Adobe Target Specialist

Job Summary

A company is looking for an Adobe Target Lead to support experimentation and personalization within a broader Adobe marketing technology ecosystem.

Key Responsibilities

• Configure, manage, and optimize Adobe Target within the Adobe Experience Cloud stack
• Design, build, test, and deploy web-based A/B/n tests and experience targeting activities
• Collaborate with internal teams and clients to define test concepts, success criteria, and optimizations

Required Qualifications

• Strong hands-on experience with Adobe Target in a production environment
• Experience configuring Target within a broader Adobe martech ecosystem
• Experience designing and executing web-based A/B/n tests
• Working knowledge of Adobe Launch and audience activation
• Ability to interpret test results and partner with analytics teams for insights