Ads Measurement Analyst

Job Summary

A company is looking for an Ads Measurement Analyst III.

Key Responsibilities

• Conduct in-depth Client Brand Lift studies to analyze advertising effectiveness
• Communicate complex results to non-technical client audiences and influence their measurement strategies
• Provide actionable insights to improve advertising activities based on best practices and research findings

Required Qualifications

• 3+ years of experience in digital ads measurement
• Expertise in conducting Brand Lift and other ads measurement methodologies
• Experience developing campaign measurement strategies with partners
• Ability to work cross-functionally with various teams
• Strong analytical skills, particularly with spreadsheets and data analysis