Ads Specialist

Job Summary

Seeking a full-time Ads Specialist to manage, monitor, and optimize paid media campaigns for a portfolio of SMB clients in a fully remote role, utilizing major digital platforms such as Google Ads and Meta Ads while collaborating with cross-functional teams.

Key responsibilities

• Set up, manage, and optimize paid media campaigns across various platforms
• Conduct keyword, audience, and competitor research to inform campaign strategies
• Monitor campaign performance and make data-informed optimization decisions

Required qualifications

• 2-4 years of experience in Paid Media, Digital Advertising, or Performance Marketing
• Proven track record with Google Ads and Meta Ads Manager
• Familiarity with additional platforms such as LinkedIn Ads and TikTok Ads is an asset
• Strong understanding of campaign objectives, audience targeting, and performance optimization
• Proficiency in analytics tools like Google Analytics 4 and Google Tag Manager