Ads Specialist

Job Summary

To drive results across various paid platforms, the remote contract Ads Specialist will build, optimize, and report on paid campaigns for a diverse mix of clients while closely monitoring ad performance and making data-driven adjustments.

Key responsibilities

• Develop and execute paid media strategies across Meta, Google, LinkedIn, and Pinterest
• Write compelling ad copy and collaborate with the creative team on visuals
• Monitor ad performance daily, making real-time data-backed optimizations

Required qualifications

• 2+ years of experience managing paid ads with a proven track record of results
• Proficiency in Facebook Ads Manager and Google Ads; experience with LinkedIn and Pinterest is a plus
• Deep understanding of audience targeting, testing frameworks, and conversion optimization
• Strong instincts for writing attention-grabbing ad copy
• Ability to interpret data and translate it into actionable insights