Advertising Director

Job Summary

A company is looking for an Advertising Director responsible for leading B2C paid media strategy and performance marketing efforts.

Key Responsibilities

• Own the end-to-end paid media strategy across various digital channels
• Manage agency partners and internal teams to ensure effective campaign execution
• Oversee performance optimization, analytics, and community engagement initiatives

Required Qualifications, Training, and Education

• 8-12 years of experience in digital advertising or performance marketing
• Proven success in managing multi-channel paid media programs
• Strong understanding of AI-driven advertising and emerging ad formats
• Bachelor's Degree in a related field or equivalent experience required
• Experience with Google Ads, Meta Ads, and analytics platforms