Advertising Program Manager

Job Summary

A company is looking for an Advertising Program Manager to support integrated marketing and advertising initiatives.

Key Responsibilities

• Leads the strategy, development, and implementation of marketing programs to enhance brand awareness and drive patient volume
• Manages agency partners and oversees advertising campaign development, execution, and performance evaluation
• Develops and manages program budgets, ensuring timely project completion and adherence to brand standards

Required Qualifications

• Bachelor's Degree in Marketing, Business, Communications, Advertising, or a related field
• Five years of project management experience in marketing, communications, and advertising
• Experience in managing multichannel advertising campaigns
• Strong understanding of advertising and marketing environments, including market dynamics and audience needs
• Proven ability to analyze data and track campaign performance metrics