Advertising Senior Manager

Job Summary

Managing media buying across multiple digital platforms, the full-time remote Advertising Senior Manager will develop ad plans for books, execute and optimize campaigns, and provide dynamic reporting for stakeholders.

Key responsibilities

• Oversee media buying for approximately 40 adult and children's titles each season
• Execute paid social advertising campaigns on platforms such as Meta, TikTok, and Snapchat, ensuring accuracy and attention to detail
• Advise on advertising strategies based on campaign performance and provide regular updates to marketing teams

Required qualifications

• 4-year college degree or equivalent work experience
• 4+ years of advertising media buying experience, with strong hands-on experience in Meta ads
• Proven ability to manage high campaign volume with strong attention to detail
• Highly analytical with the ability to review performance data and identify improvement opportunities
• Agency or internal client services experience, thriving in a fast-paced environment